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Sponsorship and charity

Sponsorship

For Elo, sponsorship refers to non-gratuitous collaboration or partnership for the mutual and equal benefit of both Elo and the sponsored party. The partnerships may take different forms or may concern, for example, shared development activities or joint communications, but Elo does not enter into any agreements simply for logo visibility. 

Elo focuses primarily in partnerships, that can be utilized purposefully taking into consideration the balance of local and national visibility. Elo does not enter into collaboration agreements that are directly or indirectly related to any political party or candidate or authority connected to Elo’s business, nor does Elo provide financial support for such activities through participation fees or purchases. Elo does not participate in phone campaigns or other chain campaigns.

Criterias for sponsorship

Possible partnerships are assessed using four questions, which must all be answered positively.
1. Is the object of sponsorship consistent with Elo’s strategy and corporate image?  
2. Will the object of sponsorship reach Elo’s key target groups?
3. Will the collaboration benefit Elo’s activities in general?
4. Can the visibility of the object of sponsorship be measured?

 

Sponsorship aims

Elo collaborates on entrepreneurship, work and growth, events and visibility. The purpose of the cooperation is to promote Elo's strategic goals and to strengthen Elo's image. Through co-operation, Elo focuses on key target groups and influences Elo's socially important issues. Co-operation and operations must always comply with Elo's Code of Conduct.

Sponsorship in 2019 

Cooperation on entrepreneurship, employment and growth in 2019
Aalto Entrepreneurship Society 
Aalto University Executive Education Oy (Taloudenpuolustuskurssi) 
Akava ry
Crazy Town Oy
EY Entrepreneur of the Year 
Innovestor Oy
Kiuas Ventures Oy
Nuori Yrittäjyys 
Perheyritysten liitto 
Pohjois-Pohjanmaan Yrittäjät (Oman elämänsä sankarit -vaikuttajaverkosto) 
Suomen Aktiivisin Työpaikka 
Suomen Yrittäjänaiset
Suomen Yrittäjät 
The Significant Company Oy
Toimialajärjestöt (Suomen Kuntoutusyrittäjät, STUL Sähkö- ja Teleurakoitsijat, Infra, LVI-Tekniset Urakoitsijat, Matkailu- ja Ravintolapalvelut MaRa)

Visibility and event collaboration in 2019
Aurinko Golf Oy
HIFK-Hockey
JYP Jyväskylä
Jyväs-Golf ry
Kultaranta Resort
Kuopio tanssii ja soi
Markkinointi Bravuuri Oy
Nordic Ski Finland Oy
Seinäjoen Tangomarkkinat
Tampereen teatteri
Vaasan Palloseura Oy
Yrityspörssi 

In addition, in 2019, Elo had small local co-operation and visibility agreements.

Charity and donations 

The Annual General Meeting approves the amount of funds that can be used towards donations each year. For 2019 this sum was EUR15,000. The CEO makes the decisions regarding donations, and they are reported to the Board of Directors each year.

Donations are always gratuitous in nature and are intended for the common good and non-profit (Non-profit means here for example politically and religiously non-attached, or those set up to support science, art, and culture without profit)

Elo charity for 2019

Helsingin Diakonissalaitos 
Psykiatrian Tutkimussäätiö 
Pelastakaa Lapset Ry 
Vamlas – vammaisten lasten ja nuorten tukisäätiö