The new employment pension company is launched as Elo

Elo was selected as the name of the new employment pension company formed through the merger of Pension Fennia and LocalTapiola Mutual Pension Insurance Company. The purpose of Elo Mutual Pension Insurance Company is to support individuals and companies throughout all phases of their lives.

“Elo Mutual Pension Insurance Company will be a dynamic insurer and challenger within the employment pension field that manages the employment pension security of its customers in a responsible manner. A key aspect of this responsibility is ensuring both pension capital and future pensions,” states Lasse Heiniö, who will take on the role of Managing Director of Elo when the company is launched at the start of 2014.

The name of the new company was selected from among those submitted to the competition held among personnel. The competition instructions stated that the name should be in Finnish and should depict diligence, stability, the security provided by pensions and entrepreneurship. In the Finnish language, the noun ‘elo’ signifies ‘life’.

“Our aim is to be an employment pension company that relates to and represents individuals and companies alike. We proudly accept responsibility for people and businesses throughout their entire lifetime,” says Satu Huber, future Deputy Managing Director of Elo.

The visual image for the new company was devised by Taivas Business Design Oy, which was also heavily involved in the naming process.

“The new name, Elo, and its visual identity encompass the entire mission of this new company. The sun-like visual element used in the Elo logo represents a successful working life and contentment in retirement. The graphic design was guided by a sense of positivity and life affirmation throughout the entire process,” states Mikko Helme, who was responsible for the design process at Taivas.

Elo will launch its operations at the start of 2014

At the start of 2014, Pension Fennia and LocalTapiola Mutual Pension Insurance Company will launch their merged operations under the Elo name. The new company will be an employment pension insurer that promotes the interests of growing employer businesses and self-employed persons. In addition to its customers, this merger will also benefit the entire Finnish society by increasing the efficiency and performance of our overall employment pension system. The savings in operating expenses as a synergetic benefit of the merger will be seen, following the merger phase, in premium discounts granted to the company’s customers.

Elo Mutual Pension Insurance Company will focus particularly on corporate funding and work wellness services intended to improve the competitiveness of its customers.

The merger does not require any actions on the part of the customers. The aim of Elo is to continue close co-operation with LocalTapiola and Fennia, while equitably serving as the employment pension partner for both corporate groups.

The merger will not be complete until it receives the stamp of approval from the authorities and the general meetings of both companies.

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For further information, please contact:
Lasse Heiniö, Managing Director, Pension Fennia, tel. +358 10 503 7204
Satu Huber, Managing Director, LocalTapiola Mutual Pension Insurance Company, tel. +358 (0)50 568 8325
Visual identity: Mikko Helme, Taivas Business Design Oy, tel. +358 (0)50 511 6767