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Elo will be the most preferred pension company in Finland in 2025 – the company announces its new strategy

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Elo will be the most preferred pension company in the industry in 2025. This goal is part of Elo's new strategy for the years 2023–2025.

“We want to be the most preferred in the eyes of our current and potential customers, current and future employees and co-operative partners. It’s an ambitious goal, but we are ready to roll up our sleeves”, states Carl Pettersson, CEO of Elo.

Elo’s mission is to provide lifelong security for its customers. We ensure that our customers receive and will continue to receive the pension they have earned, both now and in the future. The mission also sets the foundation for our investment activities. We invest our pension assets responsibly and profitably. A key aspect of our work is to help our customers succeed in work ability management and to offer them the tools to prevent new work ability risks.

“The work of all Elo employees is focused on safeguarding lifelong security for our customers. It's part of a broad social responsibility that we assume earnestly and with great pride. Our customers are what makes our work so meaningful”, says Pettersson.

Elo’s values are openness, activeness and commitment

Elo’s renewed values are openness, activeness and commitment. The values depict our viewpoint of how Elo operates, what the company considers to be important and what we want to achieve in the future.

Openness reflects Elo’s open attitude in the face of both tailwinds and headwinds.

Activeness reflects the fact that Elo is curious and pursuing continued renewal. Curiosity can be seen, in particular, in our desire to find the best possible solutions for our customers.

Commitment means that we manage our customers’ matters as if they were our own, with an entrepreneurial approach. Commitment also refers to the employee experience of Elo employees. The company commits to supporting the well-being and development of its employees. It is our way to facilitate our joint success.

“Our shared voice is represented in these values. It was also evident in the process by which we established our strategy. Our personnel participated in the work actively alongside Elo’s management and Board. We are especially pleased to see how dedicated our employees are to the future of the company. It’s the first step towards reaching our overall goal to be the most preferred pension company in the industry”, affirms Pettersson.

This past year, Elo has invested in its efficiency and the clarification of its activities. The company’s administrative model has been updated and the activities streamlined. These changes will ensure that Elo will be even more dynamic and ready to implement the objectives of its renewed strategy.
“A number of measures will be enacted during the new strategy period for the purpose of further improving Elo’s performance ability and customer experience”, states Pettersson.

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