The future is in Elo – the new strategy focuses on growth and humane work life

Elo has published its new strategy for 2026–2030. The strategy responds to the transformation of work, economy and technology and creates opportunities for sustainable growth in the Finnish society. The vision “The future is in Elo” sums up the company’s role as an enabler of growth and a builder of humane work life. Elo’s mission – creating lifelong security – remains at the core, but the ways to implement it will be reformed.

At the heart of the strategy is a strong belief in Finland and its future.

- We want to be the best earnings-related pension partner for companies seeking growth. We have been investing in Finnish growth companies for more than ten years, which is why we are familiar with the needs of growth companies, says CEO Carl Pettersson.

- We have a strong presence in our customers’ everyday activities with our extensive network of locally operating partners. We offer work ability services to all customers, and our digital care model brings the services close to the user, Pettersson continues.

As a financially and responsibly strong pension company, Elo offers the lowest expense loading fees in the sector and focuses on reforming investment activities and advanced analytics.

New analytics unit to support the implementation of strategy

Elo’s new strategy is strongly based on customer value creation and data-driven operations. To support this, a new analytics unit will be formed. Starting from 1 January 2026, this unit will consist of analytics, data management and mathematics experts. The change will support the strategic goal of being a pioneer and the most data-driven company in the pension sector. The analytics unit will operate under the responsibility of Jarkko Heikkilä, a member of the Executive Group who has previously served as the Chief Risk Officer.

- This is a strongly customer-oriented strategy. We want to create unparalleled value for our customers in building a meaningful, humane and long-term working life. In our work, the use of data and our ability to anticipate developments on behalf of the customer are essential. When our customers are successful, we are successful, says Pettersson.