Sponsorship and charity

Sponsorship

For Elo, sponsorship refers to non-gratuitous collaboration or partnership for the mutual and equal benefit of both Elo and the sponsored party. The partnerships may take different forms or may concern, for example, shared development activities or joint communications, but Elo does not enter into any agreements simply for logo visibility. 

Elo focuses primarily in partnerships, that can be utilized purposefully taking into consideration the balance of local and national visibility. Elo does not enter into collaboration agreements that are directly or indirectly related to any political party or candidate or authority connected to Elo’s business, nor does Elo provide financial support for such activities through participation fees or purchases. Elo does not participate in phone campaigns or other chain campaigns.

Criterias for sponsorship

Possible partnerships are assessed using four questions, which must all be answered positively.
1. Is the object of sponsorship consistent with Elo’s strategy and corporate image?  
2. Will the object of sponsorship reach Elo’s key target groups?
3. Will the collaboration benefit Elo’s activities in general?
4. Can the visibility of the object of sponsorship be measured?

Sponsorship aims

Elo collaborates on entrepreneurship, work and growth, events and visibility. The purpose of the cooperation is to promote Elo's strategic goals and to strengthen Elo's image. Through co-operation, Elo focuses on key target groups and influences Elo's socially important issues. Co-operation and operations must always comply with Elo's Code of Conduct.

Significant partnerships and sponsorships in 2025

• Suomen Yrittäjät ry, aluejärjestöt ja paikallisyhdistykset
• EY (Entrepreneur of the Year -kasvuyrittäjäkilpailu)
• Perheyritysten Liitto
• Turun Palloseura
• Nuorten Yrittäjyys ja talous (NYT)
• Kuopio Tanssii ja Soi
• Matkailu- ja ravintolapalvelut MaRa ry
• Infra ry (infratoimiala)
• Suomen Franchising Yhdistys ry
• Capman Procurement Services oy (CaPS) 

Small-scale collaboration and sponsorship in 2025

• Yrittäjänaiset
• Uusyrityskeskus
• Helsingin Uusyrityskeskus
• Vantaan Uusyrityskeskus
• YritysEspoo
• Oulun seudun Uusyrityskeskus
• Pohjois-Pohjanmaan Yrittäjät / Oman elämänsä sankari
• FiBAN (Finnish Business Angels Network)
• Kultaranta Resort
• Toimialajärjestöt (Suomen Kuntoutusyrittäjät, STUL Sähkö- ja Teleurakoitsijat, LVI-Tekniset Urakoitsijat, Suomen Turvaurakoitsijat)

Charity and donations 

The Annual General Meeting approves the amount of funds that can be used towards donations each year.

Donations are always gratuitous in nature and are intended for the common good and non-profit (Non-profit means here for example politically and religiously non-attached, or those set up to support science, art, and culture without profit). At the end of 2025, Elo's donations for the common good were directed to HelsinkiMissio and Maanpuolustuksen Tuki ry.